ISO-690 (author-date, English)

KEEGAN, Warren J. und GREEN, Mark C., 2017. Global marketing. 9. edition, global edition. Boston: Pearson. ISBN 1292150769.

Elsevier - Harvard (with titles)

Keegan, W.J., Green, M.C., 2017. Global marketing, 9. edition, global edition. ed, Always learning. Pearson, Boston.

American Psychological Association 7th edition

Keegan, W. J., & Green, M. C. (ca. 2017). Global marketing [Book]. In Always learning (9. edition, global edition). Pearson.

Springer - Basic (author-date)

Keegan WJ, Green MC (2017) Global marketing, 9. edition, global edition. Pearson, Boston

Juristische Zitierweise (Stüber) (Deutsch)

Keegan, Warren J./ Green, Mark C., Global marketing, 9. edition, global edition , Boston 2017.

Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.