KEEGAN, Warren J., 2014. Global marketing management. 8. edition, internat. ed. Boston, Mass.: Pearson. ISBN 0273768689.
Elsevier - Harvard (with titles)Keegan, W.J., 2014. Global marketing management, 8. edition, internat. ed. ed. Pearson, Boston, Mass.
American Psychological Association 7th editionKeegan, W. J. (ca. 2014). Global marketing management (8. edition, internat. ed.) [Book]. Pearson.
Springer - Basic (author-date)Keegan WJ (2014) Global marketing management, 8. edition, internat. ed. Pearson, Boston, Mass
Juristische Zitierweise (Stüber) (Deutsch)Keegan, Warren J., Global marketing management, 8. edition, internat. ed. , Boston, Mass. 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.