HAIR, Joseph F., BUSH, Robert P. und ORTINAU, David J., 2003. Marketing research : within a changing information environment. 2. ed. Boston [u.a.]: Mc Graw-Hill/Irwin. ISBN 0072467576.
Elsevier - Harvard (with titles)Hair, J.F., Bush, R.P., Ortinau, D.J., 2003. Marketing research : within a changing information environment, 2. ed. ed, Mc Graw-Hill/Irwin series in marketing. Mc Graw-Hill/Irwin, Boston [u.a.].
American Psychological Association 7th editionHair, J. F., Bush, R. P., & Ortinau, D. J. (ca. 2003). Marketing research : within a changing information environment [Book]. In Mc Graw-Hill/Irwin series in marketing (2. ed.). Mc Graw-Hill/Irwin.
Springer - Basic (author-date)Hair JF, Bush RP, Ortinau DJ (2003) Marketing research : within a changing information environment, 2. ed. Mc Graw-Hill/Irwin, Boston [u.a.]
Juristische Zitierweise (Stüber) (Deutsch)Hair, Joseph F./ Bush, Robert P./ Ortinau, David J., Marketing research : within a changing information environment, 2. ed. , Boston [u.a.] 2003.