Treffer: Why you should stop predicting customer churn and start using uplift models

Title:
Why you should stop predicting customer churn and start using uplift models
Authors:
Devriendt, Floris ⁎, Berrevoets, Jeroen, Verbeke, Wouter
Source:
In Information Sciences 16 February 2021 548:497-515
Database:
ScienceDirect