Treffer: The Influence Mechanism of E-commerce Anchor Characteristics and Promotion Stimulus on Consumer Purchase Intention: Mediating Effect Based on SOR Theory
Title:
The Influence Mechanism of E-commerce Anchor Characteristics and Promotion Stimulus on Consumer Purchase Intention: Mediating Effect Based on SOR Theory
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Source:
Proceedings of the 2025 2nd International Conference on Digital Economy, Blockchain and Artificial Intelligence. :197-204
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Database:
ACM Full-Text Collection