• The mechanism of brand reputat...

Treffer: The mechanism of brand reputation on consumer purchase intention in live banding

Title:
The mechanism of brand reputation on consumer purchase intention in live banding
Authors:
Wu, Hong-wei, Guan, Hui
Source:
2021 4th International Conference on Data Science and Information Technology. :342-347
Availability:
http://dl.acm.org/doi/10.1145/3478905.3478973
Database:
ACM Full-Text Collection