Treffer: Big Data and the Future of Travel Modeling
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New technologies such as smart phones and web applications constantly collect data on individuals' trip-making and travel patterns. Efforts at using these "Big data" products, to date, have focused on using them to expand or inform traditional travel demand modeling frameworks; however, it is worth considering if a new framework built to maximize the strengths of big data would be more useful to policy makers and planners. In this presentation Greg Macfarlane will present a discussion on elements of travel models that could quickly benefit from big data and concurrent machine learning techniques, and results from a preliminary application of a prototype framework in Asheville, North Carolina. ; https://pdxscholar.library.pdx.edu/trec_seminar/1112/thumbnail.jpg