Treffer: Advocating for Consumer Privacy Protection in an Era of Widespread Exposure.

The article focuses on the critical need for enhanced consumer privacy protection in the context of increasing reliance on personal data-driven technologies. It discusses various factors contributing to consumer privacy risks, including inadequate disclosures, poor comprehension of privacy terms, unanticipated threats from new technologies, and a sense of helplessness among consumers. The authors argue against the notion that consumers can effectively self-protect their privacy, advocating instead for system-level changes to improve privacy safeguards. The editorial calls for organizations to provide clearer privacy disclosures, better assess consumer understanding, and empower individuals to manage their personal information effectively. [Extracted from the article]

Copyright of Journal of the Association for Consumer Research is the property of University of Chicago Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)